We would build the brand from the cornerstones into something observable.
Afterall, symbols make up a business - whether they're telling you the business recycles, uses Instagram, or more nuanced symbology like using country codes or psychological colour influences. Communicating these positions to an audience used to seeing them in isolation from and conflict with each other, we invoked symbology. But the combination of these elements and more, lead us to explore where each of these rooted.ĮnerChi Vibes is a multifaceted business build upon health and healing, on a foundation of three cornerstones: mindfulness, physicality and energy. Were we to isolate these and create a business identity which appealed to the clinical and psychological aspects of the business or one which spoke directly to the spiritualist demographic would have been a simpler task. Her additional services also included psychological and hypnotherapy, as well as chakra balancing and reiki. The businesses had predominantly provided services in two fields - reflexology and energy healing. In my initial meetings with this client, our discussions kept falling to that of balance. It's a long and fairly in depth article, but I hope it paints a picture.
This article is to serve two purposes, both a case study and a brief introduction of sacred geometry in branding.
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